Degussa Care Specialties to Receive 2005 Frost & Sullivan Product Line Strategy Leadership
"The product line strategy of Degussa is characterised by wide coverage of the active ingredients market and innovative product concepts, which steer clear of commodities," says Frost & Sullivan Research Analyst Probal Ghosh. "Several novel products in its portfolio along with a strong research and customer service have enabled the company to support its clients with product formulation and claim support."
Sophisticated market knowledge together with research strengths has underpinned Degussa`s complete portfolio covering hair care, skin care, sun care, decorative cosmetics, toiletries and cleansing products.
"Degussa has been able to demonstrate a high degree of responsiveness to market needs," comments Mr. Ghosh. "Moreover, the company follows an effective strategy of identifying multiple applications of its existing products, thereby ensuring a sustained demand for those offerings."
For instance, various derivatives of ceramides have been tailored for applications in moisturisers, skin whitening, skin renewal and also as emollients. Creatine can be used for applications in skin care and hair care. In addition, the company offers various blends and derivatives of phytospingosine, which can render benefits such as anti-acne, anti-age spots and skin soothing.
The Frost & Sullivan Product Line Strategy Award recognizes the efforts of Degussa Care Specialties in presenting an unique and highly successfully line of products and services to the cosmetics industry.
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