Convincing performance by CHEMIE.DE at analytica 2014
An over 22 percent increase in industry contacts at the booth
CHEMIE.DE Information Service GmbH
In particular the search features of CHEMIE.DE's internet portals made an impact on the visitors to the booth. In contrast to traditional search engines, they help find answers to specific industry-related questions much faster and easier.
CHEMIE.DE took a significantly larger team to this year's event. "This strategy has also proved successful," says Eva Pach, responsible for organising the trade fair appearance. "What we have learned from the many conversations is that online advertising is seen to become increasingly important. With its more than 14 years of experience as a reliable partner, CHEMIE.DE supports its customers in their online marketing activities."
Another highlight: the new knowledge platform www.q-more.com
The analytica 2014 also saw the launch of the new and unique knowledge network www.q-more.com. Based on q&more, the international journal of scientists, this innovative platform presents knowledge in a clear and enthusiastic way, thereby creating a fascinating communications experience. In a unique cooperation within the industry, the q&more portal is provided jointly by succidia AG in Darmstadt (Germany) and the CHEMIE.DE Information Service GmbH in Berlin. Mettler Toledo, a leading manufacturer of precision instruments based in Switzerland, supports the new communication platform in the interest of scientific progress.
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