Protecting and decorating the world: Ceresana analyzes the global paints and varnishes market
A rise in demand and increasing application possibilities for multifunctional paints and varnishes are indicating a positive demand development. "Global demand is likely to reach a level of about 48 million tonnes in 2019 and to continue development at accelerated growth rates in comparison to the previous eight years", forecasts Oliver Kutsch, CEO of Ceresana.
Solvent-free products on the rise
In 2011, more than half of paints and varnishes processed worldwide were water-based. Consumption volume is likely to increase during the next eight years, as more and more solvent-based paints and varnishes are replaced by other technologies. Many manufacturers develop solvent-free and environmentally-friendly paints and varnishes that are, for example, suitable for steel containers or internal coatings. This allows reducing environmental pollution by VOC emissions. This development is further fuelled by legal requirements and a heightened environmental consciousness on the part of the consumers.
New technologies and innovative properties
The system solutions offered in production processes render an equivalent utilization of water-based products possible. Powder coatings and radiation-cured coatings are resource- and energy-saving alternative product types that contribute to the sustainable development of this industrial branch.
In addition to more environmentally friendly products, many companies are also developing other product solutions. Apart from their decorative and protective properties, paints and varnishes are expected to fulfill additional requirements. So called smart coatings are contributing to heat insulation, are self-cleaning, antibacterial or able to repair smaller defects in paint work. Research and development are making increased used of material relying on nanotechnology.
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