Bodo Möller Chemie launches Japanese subsidiary

Accelerating Asian market expansion

14-Nov-2024

Bodo Möller Chemie GmbH announced its expansion into the Japanese market with the establishment of Bodo Moeller Chemie Japan K.K. This strategic move marks a significant milestone in the company’s growth strategy and strengthens its commitment to serving the Asian market.

Bodo Moeller Chemie Japan K.K., officially incorporated on August 23, 2024, will operate from a sales office in Tokyo, with warehouse capabilities in Nagoya. This positioning allows the company to efficiently serve customers throughout Japan, tapping into the country’s robust manufacturing capabilities, particularly in sectors such as automotive, batteries for electric vehicles, electronics manufacturing, and aerospace.

Frank Haug, CEO of Bodo Möller Chemie Group, expressed enthusiasm about the expansion: “I am delighted to make this significant investment in Japan, a market that represents multiple lucrative opportunities for Bodo Möller Chemie. Our projected growth in Japan will dovetail with the consistent double-digit increase in revenues we have achieved every year in Asia since 2015. This expansion is a crucial step in broadening our geographical footprint and offering customers worldwide an exceptional range of products and decades of expertise.”

To lead this important venture, the company has appointed Julian Bashore as Managing Director & Representative Director of Bodo Moeller Chemie Japan K.K. A graduate of the Wharton School of the University of Pennsylvania, Bashore brings over 25 years of experience in the specialty chemicals industry, with a proven track record of market introduction and expansion in Japan.

“In Julian Bashore, we have found a seasoned, competent leader with proven success in market entry, market expansion, and ROI in Japan,” added Haug. “His expertise will be invaluable as we establish and grow our presence in this key market.”

Bashore expressed his commitment to the new role, stating, “It is truly an honor to be selected as the first employee in Japan. I will leverage Bodo Möller Chemie’s vast product portfolio with my experience in building businesses to win new customers in this opportunity-rich country. In addition to my plans for achieving sustainable organic growth, I also see acquisitions as a complementary approach to expanding our presence more swiftly in the Japanese market.”

Building on its global partnerships with renowned manufacturers such as BASF, Dow, DuPont, Evonik, Henkel, Huntsman and Merck, Bodo Möller Chemie will offer Japanese customers a wide range of adhesives, sealants, and other specialty chemical solutions. The company will also provide its signature technical consulting and application technology services, including adhesive testing capabilities.

This expansion into Japan follows Bodo Möller Chemie’s successful operations in other Asian markets, including China, India, Thailand, Vietnam and South Korea. The establishment of Bodo Moeller Chemie Japan K.K. is a testament to the company’s commitment to global expansion and its recognition of Japan’s importance in the industrial sector. With its new presence in Japan, Bodo Möller Chemie is poised to better serve its existing Asian customers and develop new relationships in this key market.

https://www.chemeurope.com/en/news/1184891/bodo-moeller-chemie-launches-japanese-subsidiary.html