BASF strengthens position in Chinese automotive industry
Closer to the automotive customer with three sites in Asia
“This investment will considerably expand our position in Asia“, says Jacques Delmoitiez, President BASF Polyurethanes. “With our three sites we will be able to supply all our customers in the entire Asia Pacific area.” Shanghai is one of the core regions of the Chinese automotive industry. “We are establishing a modern, highly flexible Cellasto site where our team will co-operate very closely with our customers and accompany their dynamic growth” says Chew Eng Soo, Group Vice President, BASF Polyurethanes Asia Pacific. The new Cellasto branch establishment will be integrated in the already existing BASF site in Shanghai. Like the Nansha site, the Cellasto plant will be equipped to increase production at short notice to meet surging demand.
Under the brand name Cellasto, BASF develops, manufactures and distributes components made of cellular polyurethane elastomers for enhanced driving comfort.
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