Reichhold and Azelis to Enter into Distribution Agreement in Nordic Region
Reichhold and Azelis (trading as Broste) have reached an agreement in principle whereby Azelis is appointed exclusive distributor of Reichhold products for the Nordic region (Norway, Finland, Sweden, and Denmark).
The aim is to achieve an effective transfer of this business through the transition of skills, experience and competencies into the existing infrastructure of Broste. The parties’ intention is to provide optimal support and improved service offerings to the market in the Nordic region.
Reichhold will maintain its own commercial and technical structure to properly serve all users of Reichhold products served either directly or through the Broste distribution channel. The new distribution agreement is expected to be finalized and come into force in the last quarter of 2008, once the practical transitional matters have been addressed.
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