BASF reorganizes its masterbatch business
Strategic focus on clearly defined market segments
BASF is reorganizing its masterbatch business in Europe. In the future, BASF's specialists for coloring a wide variety of products made from plastics will operate under the name "BASF Color Solutions". A unified, pan-European structure and a more intensive exchange of the technical expertise that exists at the five locations in Cologne (Germany), Apeldoorn (Netherlands), Clermont (France), Kuurne (Belgium) and Cervelló (Spain) will provide the basis for an even more effective cooperation with customers.
The changes to the corporate status of the five European subsidiaries will be completed by March 2008. The business will concentrate on clearly defined market segments: packaging, construction, household products, sport and leisure, automotive applications and fibers. As a supplier focusing on specialties, BASF Color Solutions develops tailor-made solutions for the plastics processing industry in these market segments. These solutions predominately consist of color masterbatches in solid, liquid or powder preparations enhanced with additives for special properties, such as UV light stabilizers. The solutions also include tailor-made logistics concepts developed in cooperation with customers ensuring quick and reliable delivery.
BASF Color Solutions continues investing in production facilities and IT systems. The main purpose of these investments is to achieve greater flexibility in production and to ensure an even more reliable delivery from all locations.
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