Celanese Announces Revitalization Plans for its Emulsions & PVOH Business
Changes to Global R&D, Product Portfolio and Manufacturing Restructuring Will Result in Facility Consolidations
Celanese Corporation announced business revitalization plans for its Emulsions & PVOH (polyvinyl alcohol) business, including global manufacturing restructuring and an R&D and technology realignment, which will better position the business for sustainable, profitable growth.
"Our goal is to create a stronger, more competitive position for our business. This plan will help us accelerate product innovation and global market penetration while reducing costs in the wake of product and market shifts," said Doug Madden, president, Celanese Acetate, Emulsions & PVOH. "We will continue to meet our customer requirements as we transition out of underutilized assets."
As part of the plan, Celanese announced capacity rationalization across select European and North American sites and functions. Celanese expects that the restructuring will be completed in the next 18 months with uninterrupted service to customers.
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