Celanese Announces Revitalization Plans for its Emulsions & PVOH Business
Changes to Global R&D, Product Portfolio and Manufacturing Restructuring Will Result in Facility Consolidations
Celanese Corporation announced business revitalization plans for its Emulsions & PVOH (polyvinyl alcohol) business, including global manufacturing restructuring and an R&D and technology realignment, which will better position the business for sustainable, profitable growth.
"Our goal is to create a stronger, more competitive position for our business. This plan will help us accelerate product innovation and global market penetration while reducing costs in the wake of product and market shifts," said Doug Madden, president, Celanese Acetate, Emulsions & PVOH. "We will continue to meet our customer requirements as we transition out of underutilized assets."
As part of the plan, Celanese announced capacity rationalization across select European and North American sites and functions. Celanese expects that the restructuring will be completed in the next 18 months with uninterrupted service to customers.
Most read news
Other news from the department business & finance

Get the chemical industry in your inbox
By submitting this form you agree that LUMITOS AG will send you the newsletter(s) selected above by email. Your data will not be passed on to third parties. Your data will be stored and processed in accordance with our data protection regulations. LUMITOS may contact you by email for the purpose of advertising or market and opinion surveys. You can revoke your consent at any time without giving reasons to LUMITOS AG, Ernst-Augustin-Str. 2, 12489 Berlin, Germany or by e-mail at revoke@lumitos.com with effect for the future. In addition, each email contains a link to unsubscribe from the corresponding newsletter.
Most read news
More news from our other portals
Last viewed contents
Umicore and Evonik announce business partnership
List_of_drugs:_Ac

erlab DFS SA - Salisbury, United Kingdom
Lurgi wins new orders worth over EUR 100 million

Resource-efficient and climate-friendly with sodium-ion batteries - Batteries based on abundant raw materials could reduce geopolitical risks and dependencies on specific regions

Researchers build longest, highly conductive molecular nanowire - The 2.6nm-long single molecule wire has quasi-metallic properties and shows an unusual increase of conductance as the wire length increases

Merck Reports Record Results in a Turbulent Year
Makhteshim-Agan continues to strengthen its position in the growing markets of Central and Eastern Europe - Acquired a distribution company in the Czech Republic and established one in Russia
