Bayer HealthCare strengthens presence in Eastern Europe
More than 200 staff for Marketing and Sales integrated in Russia, Belarus, the Ukraine and Kazakhstan
"This transaction is in line with the global strategy of Bayer HealthCare for further expansion in the health care business and will also strengthen our presence in the fast-growing Eastern Europe region," said Arthur Higgins, Management Board Chairman of Bayer HealthCare AG. "The establishment of a competitive organization will help us to achieve our goal of sustained growth in what are extremely important markets for the future."
This new organizational alignment shall strengthen Bayer HealthCare's presence in Eastern Europe and provide a boost to the expansion plans of its Consumer Care, Bayer Schering Pharma and Diabetes Care divisions. 219 staff will be integrated into the Bayer HealthCare organization under the terms of the transaction. The majority of the new employees will continue to provide Sales and Marketing support for medical practices and pharmacies in the future.
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