Widening Applications Create Growth Potential for Cellulose Ether in Personal Care Products
Cellulose ether has a wide range of applications and its market exhibits a non-cyclical behaviour, according to Frost & Sullivan. This makes it an attractive proposition to both manufacturers and cellulose suppliers. The personal care industry, one of the several industries served by cellulose ether manufacturers, is growing strongly in Europe. To leverage growth opportunities cellulose ether suppliers need to deliver innovative and effective ingredients and remain aware of trends in the dynamic personal care industry. Frost & Sullivan finds that the European Market for Cellulose Ethers in Personal Care will earn revenues of EUR 82.0 million in 2006 and estimates this to reach EUR 115.4 million in 2013.
"Cellulose ethers contribute a wide range of properties to personal care products," says Frost & Sullivan Research Analyst Ms. Niranjana. "Functioning primarily as rheology modifiers, ethers can be used for enhanced conditioning and can also form part of the delivery system of other active ingredients. The cellulose backbone can be modified with a range of substitute groups, enabling the final properties to be customised to end-user needs."
Europe, initially a dominant hub for cellulose ether production, is now facing growing price pressure from Asian-based companies that offer cheaper counterparts. As competition intensifies, European manufacturers are adjusting their product lines to ensure enhanced product portfolios and customer service.
"The highly competitive personal care market is experiencing severe price-pressures," cautions Ms. Niranjana. "This is being compounded by end-user demands for more cost-effective products and by cheap equivalents produced by super markets."
A key solution to overcoming this challenge will be to use multi-functional ingredients that can add maximum benefit to the final formulation, while allowing formulators to gain better margins. Additionally, ensuring the compatibility of an ingredient with other components in the formulation will be essential for its incorporation into the final product.
"Product formulators should launch new products to meet the needs of their customers; as the consumers become increasingly savvy about the products they purchase, it is crucial to impress them," adds Ms. Niranjana. "Awareness of the chemical and geographical demands of the product formulator is also indispensable to success, particularly since the personal products industry has a consolidated customer base."
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the European Market for Cellulose Ethers in Personal Care, please send an e-mail to Janina Hillgrub using the 'Contact / Request information' button below.
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Topic world Rheology
Rheology deals with the flow behavior and deformation properties of materials. In the chemical field, it is indispensable for understanding the consistency, viscosity and elasticity of liquids, gels and solids. Whether formulating paints, producing polymers or optimizing food textures, rheological properties influence how substances react, move and feel.
Topic world Rheology
Rheology deals with the flow behavior and deformation properties of materials. In the chemical field, it is indispensable for understanding the consistency, viscosity and elasticity of liquids, gels and solids. Whether formulating paints, producing polymers or optimizing food textures, rheological properties influence how substances react, move and feel.
