BYK-Chemie Awarded for Best Marketing Campaign in Southeast Asia
For the second time in three months, BYK-Chemie has received an award for its new marketing campaign. As part of the Asia Pacific coatings Show prizes were awarded in six different categories. Detlev Lindner, Business Manager Paint Additives at BYK-Chemie, collected the first prize in the category "Best Marketing Campaign in Southeast Asia".
Crucial for the jury's decision were the high level of creativity and the consistent implementation of the new campaign in all marketing media. The Wesel company has been deploying the claim "Substance for Success" since the start of 2004, associating it with its new image for example at trade fairs, on the Internet and in print.
It was only in February that BYK-Chemie won an award for the same marketing campaign in China. "An award like this, especially from a region that is very important to us economically, confirms to us that we should be continuing along the path we have chosen. We have made a further step towards our goal of consolidating BYK-Chemie as a top brand globally," Frank Dederichs, Head of Market Communications, believes.
Other news from the department business & finance
These products might interest you
Dursan by SilcoTek
Innovative coating revolutionizes LC analysis
Stainless steel components with the performance of PEEK - inert, robust and cost-effective
OCA 200 by DataPhysics
Using contact angle meter to comprehensively characterise wetting behaviour, solids, and liquids
With its intuitive software and as a modular system, the OCA 200 answers to all customers’ needs
Tailor-made products for specific applications by IPC Process Center
Granulates and pellets - we develop and manufacture the perfect solution for you
Agglomeration of powders, pelletising of powders and fluids, coating with melts and polymers
