Rohm and Haas in Europe Partners With SpecialChem
SpecialChem S.A. and Rohm and Haas Company in Europe announced that they have entered into a partnership to offer 100% acrylic solutions to coatings formulators online, 24/7.They are jointly helping paint formulators to benefit from water-based solutions based on 100% acrylic technology, which is widely acknowledged as providing superior durability, film-flexibility, water-resistance, gloss-retention, surface-adhesion, as well as blocking properties and chemical resistance, when used across a variety of formulations, substrates and conditions. The environmental compatibility of water-based acrylic solutions is also an advantage versus competitive solvent-based systems.
"SpecialChem is proud to embark on this collaboration with Rohm and Haas in Europe", explains Bernard Hasson, Founder and CEO of SpecialChem. "First of all working with such a well-known and expert company as Rohm and Haas really confirms the value of SpecialChem's services in the paints and coatings industry. Second, solvent-free products are one of the more significant advances in the coatings industry. And with Rohm and Haas in Europe on board, we will today be able to offer the best technical solutions and assistance to our community of over 20,000 members."
Rohm and Haas in Europe and SpecialChem have developed a highly technical zone dedicated to acrylic emulsions at: http://www.specialchem4coatings.com/tc/acrylic/index.aspx
The platform covers a comprehensive range of technical features including technical reports, formulation guidelines, and customized technical support. This will help formulators to create high-performance water based coatings based on pure acrylic emulsions with a unique balance of properties: superior quality, versatility, ease of formulation, environmental compatibility and durability.
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