Syngenta fortifies US market position with LEXAR(TM) corn herbicide
Syngenta announced the introduction of a new corn herbicide, LEXAR(TM), in the USA. LEXAR(TM) delivers superior season-long, pre-emergence weed control. The product will be available for the 2005 season and is specifically designed for the needs of growers in the central and southern corn-growing regions of the USA.
With its recent registration by the US Environment Protection Agency (EPA), LEXAR(TM) is approved for use on all field corn varieties. LEXAR(TM) is a new herbicide in the CALLISTO® range, a product family with sales of $243 million in the first six months of 2004.
"LEXAR(TM) is a powerful product that provides broad-spectrum weed control with a single application," said John Atkin, Chief Operating Officer of Syngenta Crop Protection. "LEXAR(TM) targets soil conditions and problem weeds specific to the central and southern US corn-growing areas. It will complement LUMAX® herbicide, which is designed for the northern geography. Enlarging our successful CALLISTO® range will allow us to further build on our market leading position in US corn."
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