Bruker AXS Announces Strategic Alliance with NETZSCH Gerätebau in Japan
Bruker AXS Will Market Combined Thermal Analysis Product Line in Japanese Market
Bruker AXS Inc. announced that it has signed a strategic distribution agreement with NETZSCH Gerätebau GmbH, Selb/Germany. Under the terms of the agreement, Bruker AXS KK based in Yokohama, will exclusively market nearly the entire NETZSCH thermal analysis (TA) product line in the Japanese market, effective immediately.
The combined TA product offering of Bruker AXS KK and NETZSCH reflects the complementary nature of both companies' product lines. NETZSCH's TA specialists in Japan will strengthen Bruker AXS KK team. This agreement follows an already existing marketing cooperation of NETZSCH Gerätebau with Bruker Optics GmbH on TA-FTIR hyphenated instruments.
Dr. Wolf-Dieter Emmerich, Managing Director of NETZSCH GmbH, stated: "This strategic cooperation agreement with Bruker AXS KK will allow NETZSCH to further penetrate the Japanese materials characterization market. Our high-end products are complementary to the Bruker AXS TA product line, and therefore we have an excellent opportunity for both companies to further drive market share in the attractive Japanese thermal analysis market. The professional Bruker AXS sales and support organization with its excellent expertise and market penetration gives us high confidence that both companies will become one of the leading TA instrument providers in Japan in the mid-term."
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