Rebuilding The Teijin Brand - Recreating The Teijin Group
05-Feb-2003
The Teijin Group will rebuild its corporate brand for the purpose of promoting improved awareness and clear understanding of the Teijin Group, increasing its presence in the international market, and strengthening the sense of unity and loyalty to the Teijin Group. The group will also take a further step forward with its announcement of the Recreation of the Teijin Group when it adopts a holding company system in April this year.
Teijin considers its corporate brand an important management resource that organically links the company with shareholders, customers and consumers and management with employees. Teijin will take steps actively to rebuild the corporate brand as well as redesign the Teijin logo.
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