GEA launches new Group structure
The new bundling into business areas of roughly equal strength promises greater operational synergies spanning technologies and applications, and promotes functional excellence by standardizing processes. For GEA’s customers this means a single national organization per country as a central point of contact covering the entire product portfolio and offering all services on a local basis. The new structure will enable GEA to generate substantial savings while supporting further growth.
In the Equipment business area, GEA brings together all activities that feature standardized and (in part) customer-specific equipment offerings. As a general rule, products are manufactured in large quantities as part of large-scale series production on a standardized and modular basis. The Solutions business area brings together all project-based offerings that extensively cover customer-specific and modular solutions. The business areas tailor their products and services to the specific applications and customer requirements.
“The new structure is designed to help us develop from a very good to an outstanding Company based on a simplified, harmonized, and more streamlined organization. This means the maximum possible focus within each unit, with clearly defined responsibilities in terms of applications, products, technologies, and services. In addition, the changes will safeguard and further improve our customer focus through first-rate innovations and services, rapid decision-making processes, uniform and coordinated customer management, and much more,” said Jürg Oleas, CEO of GEA.
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