Merck Wins 2015 Display Industry Award with Liquid Crystals
Merck announced that it has received the 2015 SID Display Component of the Year Award in Gold for its liquid crystal technology UB-FFS. This is the third distinction for the technology since its market launch in 2014. The industry award has been presented annually to display industry companies and suppliers for innovative products and technologies since 1995. UB-FFS (Ultra-Brightness Fringe Field Switching) technology, which was recognized at the SID conference in San Jose, CA, has made possible highly energy-efficient liquid crystal touchscreens for smartphones and tablet PCs that illuminate brilliant colors while still achieving a long battery life.
“We are proud that the particularly translucent and energy-efficient UB-FFS technology launched in 2014 is already as successful as it is today. The latest generation of smartphones would be inconceivable without it. And of course we are very honored that our innovation has received so much recognition,” said Roman Maisch, Head of Marketing and Sales for the Display Materials business unit, who accepted the award on behalf of the entire team.
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