DKSH starts strategic partnership with BASF in Asia
DKSH and BTC Europe GmbH, a subsidiary of BASF, will start a strategic collaboration for colorants in the personal care and household industries in 14 Asian countries.
DKSH’s Business Unit Performance Materials, a leading specialty chemicals distributor, has been appointed to provide Market Expansion Services for BASF's product range of home and personal care colorants in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, Philippines, Sri Lanka, Singapore, Thailand, Taiwan and Vietnam.
BASF offers one of the most comprehensive line of colorants for the home and personal care industry. The cooperation includes the product lines Puricolor and Iragon. DKSH Business Unit Performance Materials has been chosen as the exclusive Market Expansion Services partner due to its comprehensive Pan-Asian coverage, through specialized teams in each countries and its broad range of services including eight innovation centers and six regulatory affairs centers.
“We are delighted that BASF has chosen DKSH as their Market Expansion Services partner across South East Asia. We have a strong customer base that has been established over almost 150 years of doing business in Asia. We are convinced that our local business partners will be excited about the opportunity to have access to BASF’s products,” commented Cesar Saez, Vice President, Business Line Personal Care Industry, DKSH Performance Materials.
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