BASF strengthens competitiveness of its Care Chemicals division
Optimization leads to reduction of about 120 positions globally until mid-2015
BASF is implementing a series of measures within its Home Care and Industrial & Institutional Cleaning and Formulation Technologies businesses to strengthen the competitiveness of its Performance Products segment. These businesses are part of BASF’s Care chemicals division, which offers a broad range of ingredients for the personal care, home care, industrial and institutional cleaning and hygiene industry, as well as for technical applications.
Following the successfully implemented optimization measures for the Personal Care business, the current set of additional measures aims at adapting the Home Care, Industrial & Institutional and Formulation Technologies businesses to changed market conditions and customer needs. BASF will realign its business models and processes to better address differentiated customer needs in the fields of standard products and innovative solutions. This will result in areduction of about 120 positions globally until mid-2015.
“Wecombine optimized business processes with targeted investments continuing to rely on offering innovative solutions as one main source for growth. In this way,we will further strengthen our leading position in the Home Care and Industrial & Institutional Cleaning as well as Formulation Technologies businesses,”said Gabriel Tanbourgi, head of BASF’s Care Chemicals division.
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