Clariant launches dedicated pigment range for agricultural seeds
Clariant launches its new Agrocer® pigments for seed coloration – the first dedicated range of colorants for the agricultural industry. The unique offering will ease color choice and purchasing for seed companies and manufacturers of seed treatment products, in particular those looking to differentiate their brand amid growing competition in this market.
High yielding seeds and efficient seed treatments play an important role in meeting the demand for agricultural products to serve the growing world population. The seed treatment product sector is one of the fastest growing segments of the agrochemical industry. The Agrocer range currently consists of the five most popular pigments in powder form used to color treated seeds: Agrocer Red 482; Agrocer Red 112; Agrocer Blue 153; Agrocer Green 007; Agrocer Violet 023. The pigments are straightforward to apply at any treatment stage and can also be used in fertilizers and pesticide products.
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