BASF: Glysantin Strengthens Market Presence in Middle and Eastern Europe
Glysantin® is strengthening its market presence in Middle and Eastern Europe with two new partnerships with Romtec in Romania and Top Oil Services in the Czech Republic and Slovakia. This was announced on October 12 in Bucharest, Romania.
Romtec, one of the leading manufacturers of automotive fluids in Romania, will in future display the Glysantin® logo countrywide on its engine coolant product containers at service stations and supermarkets on the basis of a co-branding agreement with BASF.
BASF has further succeeded in winning Top Oil Services, a trader in lubricants and automotive chemicals in the Czech Republic and Slovakia with an extensive distribution network in both countries, as another distribution partner.
“We are very pleased to now have two strong partners in Romtec and Top Oil Services to help us make Glysantin® even better known and to expand our leading position on the European market further,” says Dr. Mario Sandor, responsible at BASF for the sale of automotive fluids in Europe.
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