New BASF Polyurethane System House in Dubai

11-Apr-2011 - United Arab Emirates

On April 6, 2011, BASF opened its new Polyurethane (PU) Solutions System House in Dubai with an official ceremony. About 150 guests from business, government, customers and neighbors alike joined the event at the just recently completed BASF site in Dubai Industrial City (DIC). Wayne T. Smith, President BASF polyurethanes, stated: “This investment further emphasizes the significance of this region for BASF and demonstrates that we are prepared to accompany our customers’ growth in all regions of the world and desire to be their preferred partner of choice. In Dubai, we will strengthen existing customer relationships and implement our proven worldwide strategy of locally operated, customer-oriented System Houses. This step once again shows that we are continuously expanding our leading position in the polyurethane market.”

BASF SE

BASF strengthened its business with polyurethane customers in the Gulf region in 2008 by setting up joint-venture companies together with Kanoo in the UAE which has acquired the local polyurethane business of Multi Chemical Est. in Abu Dhabi 2008.

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