“Best Innovation Contributor 2010” Award from Henkel
Dow Fabric & Surface Care received the “Best Innovation Contributor 2010” award from Henkel Laundry & Home Care at the 2011 American Cleaning Institute (ACI) – formerly the Soap and Detergent Association (SDA) – Annual Meeting and Industry Convention, January 25 to 29, 2011 in Orlando, Florida. Every year Henkel recognizes an external partner for delivery of outstanding, consumer-relevant innovation. This year Dow received Henkel’s award for SoftCAT™, a conditioning polymer that enhances textile elasticity.
“We are truly honored to receive the award for the ‘Best Innovation Contributor 2010’ from our long-term business partner, Henkel, Laundry & Home Care business sector,” said Eunice Heath, global general manager, Dow Home & Personal Care. “At Dow, we are committed to collaborating with our customers to meet their needs. In fact, we study consumer trends so that we can focus our vast research and development resources on creating solutions for our customers that anticipate consumer demand.”
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