BASF to establish new System Houses in West China and Colombia
“With this step BASF is the first global PU player to show a strong commitment to this important and fast growing region”, says Jacques Delmoitiez, President BASF Polyurethanes. “The new PU System House will be fully backward integrated into the planned MDI plant – a significant advantage our customers can benefit from”, Delmoitiez continues: “And they will benefit from the know-how and experience of BASF employees worldwide. BASF has deep and profound expertise in all important PU industries like Transportation, Construction, Appliance, and Footwear.”
The planned state-of-the-art System House in Chongqing will have local production with sales, technical service and development personnel to provide fast and competent support to its customers. The System House will start its first services by 2012 and will continuously expand its operations and activities for its customers in this region. The new System House will closely work with the two current System Houses and Development Centers in Shanghai and Nansha. Moreover, the customers will benefit from the global BASF R&D and production network, e.g., the central research units in Germany.
Additionally, BASF is further expanding its global service and production network. With the establishment of a new Polyurethane Solutions System House in Cartagena, Colombia, BASF will meet the demand of the growing markets in Colombia, Venezuela and Ecuador. Like all other BASF System Houses the new site will have local production with sales and development personnel to provide fast and competent service to their customers. The site will be fully operating by the first quarter 2011.
“We expect the market for PU systems in the ANDEAN region to grow in the coming decade by 6%”, states Anton Traunfellner, Managing Director BASF Polyurethanes in South America. “We are looking forward to working with our customers in order to find better solutions – Polyurethane Solutions! I invite them to make this System House their house, their new home for ideas, innovation and partnership in the ANDEAN region.”
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