BASF announces new brand: Polyurethane Solutions
The BASF brand is about to become more visible now for BASF's polyurethane customers all over the world. With the launch of the new Polyurethane Solutions brand and associated harmonization of branding across European affiliates, BASF showcases the benefits of the global Verbund for PU customers: Polyurethane Solutions stands for customer focus, innovation, flexibility, consulting and problem solving expertise, and product quality from a global network of more than 35 BASF system houses.
The new branding intensifies BASF's market presence in polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.
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