The Dow Chemical Company Forms Dow Coatings Materials Following Acquisition of Rohm & Haas
The Dow Chemical Company has formed a new business unit focused on the coatings market following Dow’s acquisition of Rohm and Haas in April 2009. Dow Coating Materials combines the resources and technologies of Dow Coating solutions and the recently-acquired Rohm and Haas Paint and Coating Materials to create the leading supplier of raw materials for architectural and industrial coatings in the world.
“As the world’s largest and most technologically-advanced developer of raw materials for the coatings industry, our primary focus is to enable the coatings innovations of both today and tomorrow,” Luis Fernandez, the new Vice President of Dow Coatings Materials, said. “At the same time, we understand that Dow is not the primary driving force behind innovation in this industry. Our customers, who include the premier formulators of architectural and industrial coatings in the world, understand the current and growing demands of the industry. We are here to make sure they have the raw materials and technology support they need to stay ahead of those demands.”
Dow Coatings Materials provides a wide range of chemistries and support across many different product lines, including core binder technologies such as latex emulsions (acrylics, vinyl acrylics, styrene acrylics, etc), epoxies, solution vinyl resins and other polymer technologies. Additionally, the business offers a strong portfolio of rheology modifiers, including HASE, HEUR and cellulosic-based products.
The company will also leverage many other product lines within Dow to provide the best possible solution to coating formulators. These include biocides, acrylic monomers, surfactants, polyurethanes, and many others.
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Topic world Rheology
Rheology deals with the flow behavior and deformation properties of materials. In the chemical field, it is indispensable for understanding the consistency, viscosity and elasticity of liquids, gels and solids. Whether formulating paints, producing polymers or optimizing food textures, rheological properties influence how substances react, move and feel.

Topic world Rheology
Rheology deals with the flow behavior and deformation properties of materials. In the chemical field, it is indispensable for understanding the consistency, viscosity and elasticity of liquids, gels and solids. Whether formulating paints, producing polymers or optimizing food textures, rheological properties influence how substances react, move and feel.