Seventh Generation Inc.

Seventh Generation, Inc. is a company which makes and sells non-toxic and environmentally safe household cleaning supplies and other household products. The company is based in Vermont. It embraces the ideal of providing renewable, phosphate-free, and biodegradable cleaning products. The company was founded in 1988. The name is derived from the Haudenosaunee precept Seventh Generation, an Iroquois belief that "in our every deliberation, we must consider the impact of our decisions on the next seven generations".

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Awards

Seventh Generation received 15 awards that recognize their efforts to preserve the environment, including:

• 2004 Corporate Stewardship Award for Small Business from the United States Chamber of Commerce Center for Corporate Citizenship.
• 2002 Socially Responsible Business Award (sponsored by the Golden Temple Company.)

In 2002, Seventh Generation was recognized as being the sixth fastest growing company in Vermont.

People

• CEO: Jeffrey Hollender
• Director of Product and Environmental Technologies: Martin Wolf

Criticism

Seventh Generation has been criticized for its failure to use recycled plastics in its rigid plastic bottles for much of their product line. The company contended that because recyclers do not separate plastics by source, contaminants from one recycled source could contaminate the recycled plastics stream and cause allergic reactions for consumers purchasing the company's "Free and Clear" line of undyed and unscented products.