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Promoting adversaries
The tactic is mutually beneficial, even though it occurs between opposing organizations.
Additional recommended knowledge
Promoting adversaries in military, politics, and economicsPromoting adversaries works within a tendency where those opposed are increasingly polarized. When the tactic is used, it has the effect of making those involved in the relationship even more extreme than they were to begin with. Fundamentalist groups become more fanatical & more ruthlessly violent... and nations, agencies, militaries & political parties become more repressive and authoritarian -- as the time they oppose each other increases in quantity.
Modern examples involving violence:United States vs. al-Qaeda Promoting adversaries in pop culture and public relationsThis tactic is dynamically similar to certain publicity techniques, and so can be used by individuals and products seeking to gain/concentrate power or wealth as well. Some examples include:
Donald Trump vs. Rosie O'Donnell "Promoting Adversaries" has also been parodied most recently by Stephen Colbert on his show, The Colbert Report in which Stephen's brand of Ben & Jerry's ice cream (AmeriCone Dream) is pitted against Willie Nelson's brand of Ben & Jerry's ice cream (Country Peach Cobbler). Of course, it is obvious to note, that this public 'conflict' generates advertising for both products, which are owned by the same company. Promoting adversaries is a similar concept to the term frenemy.
Further reading
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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Promoting_adversaries". A list of authors is available in Wikipedia. |