Mentholatum

The Mentholatum Company, Inc., founded in 1889, is a maker of non-prescription health care products. Its main products include Softlips, a lip balm brand sold in North America, and Oxy, a brand of acne treatment products. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988.

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A book was just published called, "Amazing Mentholatum: and the Commerce of Curing the Common Cold, 1889-1955". The author is Alex Taylor, the great grandson of Albert Alexander Hyde, inventor of Mentholatum and founder of The Mentholatum Company. The book also, "tracks the evolution of modern advertising as practiced by the Mentholatum Company from 1889-1955".