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FreeLife

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FreeLife International
	Private
Founded	1995
Headquarters	Phoenix, Arizona
Key people	Ray Faltinsky Kevin Fournier Earl Mindell
Products	Himalayan Goji Juice
Employees	200
Website	www.FreeLife.com

FreeLife International is a multi-level marketing ^[1] company established in 1995 by Ray Faltinsky and Kevin Fournier that supplies nutritional supplements. FreeLife is best known for promoting Himalayan Goji Juice, made from goji berries.

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Products

FreeLife’s product line initially consisted of nutritional supplements, weight loss products, shampoo and personal care products. FreeLife has since changed its product lines and now focuses on a juice made from wolfberry and sold under the name of Himalayan Goji Juice.

FreeLife operates as an international multi-level marketing company where commissions are paid on multiple levels for recruiting others to buy and sell the product. Getting started includes an initial financial investment plus getting set up on a monthly 4-pack shipment of Himalayan Goji Juice for about $129.95 +taxes & shipping (about $150.00 per month).

History

FreeLife was backed by investor Anson Beard of Morgan Stanley/Dean Witter, and with nutritionist and author of the nutritional book, the Vitamin Bible, Earl Mindell. FreeLife has since grown into a large multi-million dollar international company.^[2]

FreeLife's spokesperson, Earl Mindell, has made several claims about the health benefits of the goji brand of wolfberry juice, including that it has anti-aging properties.^[3]. Several unpublished studies have been made linking the juice with benefits for cancer patients, a claim which has caused controversy because the Goji Juice is an antioxidant, which can interfere with existing cancer treatments.^[3] A seller of Goji Juice, was warned about making unsubstantiated claims about the juice's health benefits by the United States Food and Drug Administration.^[4]

Mindell's involvement with FreeLife was subject of a confrontational CBC documentary in January 2007.

References

^ MLM Company Distributor Contacts
^ The Truth About FreeLife International Review - From an Internet Opportunities website
^ ^a ^b Oat, Brittany (July 14, 2006). Goji: Health Elixir or Pricey Juice?. ABC News. Retrieved on 2007-09-24.
^ Warning Letter Bulletin. (December 1, 2006) Healthsuperstore.com, Elk Grove, CA, Aug. 7 Volume 14; Issue 12; Page 5. For a copy of the FDA letter, see FDA August 7, 2006 Warning Letter Accessed September 29, 2007.

Asia Pulse. (October 11, 2004) US Juice firm takes a foothold in the Philippines.
PR Newswire Europe (December 15, 2004) Science Discovers World's Most Nutritionally Dense Food. The Himalayan Goji Berry Provides Complete Nutrients.
Rungfapaisarn, Kwanchai. (September 16, 2006) The Nation Health drink in direct-marketing debut.
Weaver, Clair. (June 17, 2007) Sunday Telegraph Why goji is more fad than fact. Section: Local Table1 - State; Page 19

Category: Dietary supplements

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "FreeLife". A list of authors is available in Wikipedia.