Fairy (brand)

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Fairy is a popular brand of washing-up liquid produced by Procter & Gamble in London, United Kingdom. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel soft as your face, with mild green Fairy Liquid".

Currently Fairy is sold throughout Europe although regional names may vary. Fairy liquid is available in a variety of colour/scent combinations.

In the United Kingdom, Fairy is also sold as a brand of non-biological laundry detergent. The original high-suds variant was known as "Fairy Snow".

The Fairy brand has expanded through the decades, and is now also used on automatic dishwashing products; the latest being "Fairy Activebursts". These are pouches of powder and specially formulated washing-up liquid, which are specifically designed for domestic dishwashers.

In the UK, Fairy Liquid has become a genericized trademark for washing up liquid.