Clif Bar

Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1990 by owner Gary Erickson.

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History

It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc., and the present Clif Bar & Co. The company is based in Berkeley, California.

Products and practices

The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif bars are also vegan. Each flavor has a particular accent color - carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.

There are 15 kinds of Clif Bars.

• Apricot
• Banana Nut Bread
• Black Cherry Almond
• Blueberry Crisp
• Carrot Cake
• Chocolate Almond Fudge
• Chocolate Brownie
• Chocolate Chip
• Chocolate Chip Peanut Crunch
• Cookies 'N Cream (discontinued)
• Cool Mint Chocolate
• Cranberry Apple Cherry
• Crunchy Peanut Butter
• Lemon Poppyseed (discontinued)
• Oatmeal Raisin Walnut
• Peanut Toffee Buzz
• Maple Nut

There are also 4 seasonal flavors:

• Spiced Pumpkin Pie
• Caramel Apple Cobbler
• Iced Gingerbread
• Pear Apple Strudel

Other products

In addition to Clif and Luna Bars, Clif produces products such as:

• CLIF Shot - organic energy gels
• CLIF Shot Blok - organic energy chews
• CLIF Shot Drink - electrolyte hydration and recovery sports drink system
• CLIF Nectar - organic fruit and nut bar
• MOJO Bar - salty flavored trail mix bar
• CLIF Builders Bar - roughly double the protein, marketed toward strength athletes
• CLIF Kid - children's line of low-calorie bar (ZBaR), drink mix (Splashers) and real fruit snack (Organic Twisted Fruit)

References

• The Pioneers - Green 50 - Sustainable businesses, Inc Magazine, November 2006.
• The Greater Goods, The Monthly, December 2006.