Caltex Woolworths

Caltex Woolworths is a chain of petrol stores in Australia, owned by Caltex Australia and Woolworths Limited in a 50:50 joint venture. In Victoria, it trades as Caltex Safeway. Caltex Woolworths is notably known for offering a 4-cents-per-litre discount off the pump price, for customers who present a docket obtained after spending a qualifying amount of $30 or more at Woolworths and Safeway supermarkets and Big W department stores.

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History

  The fuel discount offer began in Dubbo, New South Wales in 1996^[1] as Woolworths Plus Petrol. The offer initially involved an escalating scale of discount off the price of petrol depending on the amount spent to qualify – $30.00-$59.99 for 2c per litre, $60.00-$149.99 for 4c per litre, and $150.00 and above for $6c per litre.^[2] However, the offer eventually settled on a median 4c per litre discount with purchases of $30.00 and over after the launch of rival Coles' equivalent fuel discount offer though Coles Express service stations in 2003.

After Coles' 2003 fuel offer launch – an alliance with major oil company Shell Australia – Woolworths announced a joint venture with Caltex. Caltex would supply fuel to the outlets and they would be co-branded. All Woolworths Petrol and selected Caltex sites near Woolworths supermarkets were rebranded accordingly.

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